|The 4th pain point we cover in the Playbook is that most dealership website visitors that view a search results page (SRP), never drill down to a vehicle details page (VDP) and only visit between 3-4 website pages over an average 2-3-minute session.
This is a big problem because VDP engagement is the #1 indicator of a car deal.
|When VelocityEngage icons are displayed on SRPs – they intrigue shoppers so much that dealers see a minimal increase of 30% more drilldowns to the VDP level. VelocityEngage icons are compelling and strategically placed on SRPs – based upon digital experiments across hundreds of dealership websites.
When shoppers see an attractive graphical element that says “Explore All Videos & Documents” or “See The Entire Digital Portfolio” – it makes them curious enough to click.
And when they do… VelocityEngage delivers on their expectations with colorful brochures, documents, reports, videos, and important vehicle records!
|So, how can salespeople and BDC agents use VelocityEngage to solve the problem of not getting enough VDP drilldowns from SRP website viewers?|
|Be sure to display VelocityEngage icons on all your website SRPs and VDPs.|
|Add banners to the top of your inventory pages to let your visitors know to look for the digital portfolio icon on all vehicle pages.|
|Send digital portfolios to every potential customer and share them on your social channels.|
|That’s it folks! I hope you now understand how VelocityEngage helps to drive more traffic from your website SRPs down to VDPs.|