The 5th pain point we cover in the Playbook is the fact that salespeople and BDC agents have no insight into how car shoppers interact with the inventory listings on your website.

How they engage with inventory photos, video walkarounds, CARFAX reports, and window stickers tells a lot about their purchase intentions.

VelocityEngage contains a powerful behavioral heat-mapping technology that tracks how shoppers engage with the content in your digital portfolios. It provides a colorized visualization of each shopper’s clicks, document opens and downloads, video views, photo touches, and more.

With this insight, you can have valuable conversations – and ask questions that reveal information that will help you close the deal.

So, how can salespeople and BDC agents use VelocityEngage to solve the problem of not having insight into website shopper behavior?
Before reaching out to a shopper, look at the heat-mapping module in VelocityEngage and jot down questions to ask based upon how the shopper interacted.
Repeated openings of a digital portfolio and deep engagement is a direct indicator that the customer is getting closer to making a purchase decision.
If you notice that certain modules get a deeper level of engagement, place them in the one of the top four preferred modules section of the digital portfolio.
That’s it folks! I hope you now understand how VelocityEngage’s powerful behavioral heat-mapping technology can give you insight into each shoppers’ purchase intentions.