Helping Thousands Of Dealers Since 1985

Sell Cars Faster &
Hold More Gross

About Us

We’re committed to building software solutions for dealers like you!

Velocity Automotive Solutions (VAS) was founded in 2018 by Hugh Hathcock, Founder of ELEAD1ONE. For more than 30 years, Hugh and the ELEAD1ONE team innovated software solutions that streamlined and transformed dealership variable and fixed operations, leading to increased vehicle sales and bottom line profit for thousands of dealers across the country. Hugh’s undying commitment to dealers continues through VAS and the development and launch of VelocityEngage and ReconVelocity.

Headquartered in Destin, Florida, the VAS technology team is based in Atlanta, Georgia and has decades of tried-and-true experience building software solutions that solve dealers’ problems. This tech team continually strives to incrementally enhance the technical functionality of VAS products – a tenet at the core of Hugh’s success when he owned ELEAD1ONE.

According to Hugh, “I’m wholly committed to the dealers that have been so loyal to me over the years and will continue to rise to the challenge of building and delivering software solutions that solve the REAL problems that dealers face every day in this dynamic industry.”

Speak To An Automotive Professional Now!
(850) 616-6294

Meet The Velocity Automotive Solutions Team

Hugh Hathcock


Hugh Hathcock has always been passionate about shaping the automotive retail industry. Since founding ELEAD1ONE — a CRM software and call center that enables seamless interactions between sales, service, and marketing operations to provide dealers with best-in-class customer acquisition and retention programs — he has continually worked to enhance the industry through innovative, profit-driven technologies.

Hugh has a proven track record of advocacy for auto dealerships and dealer groups, having specialized as a Growth Consultant for over 8,000 dealerships nationwide. Throughout his successful career, he has honed his understanding of what drives gross, tightens margins, and, ultimately, limits auto dealers’ ability to scale profits quickly and indefinitely. His unmatched knowledge of technology throughout the entire auto retail environment has been pivotal in streamlining sales and service processes, improving customer communications, and maximizing business opportunities.

If there is an opportunity to improve gross and raise a dealership’s bottom line, Hugh will identify the solutions and develop revolutionary technology to carry dealers forward. His business acumen, innovative spirit, and respect for cutting-edge technology were all factors that inspired Velocity Automotive Solutions.

Kalah McCoy

Executive Vice President

Kalah McCoy is a proven leader in the automotive industry, having excelled alongside the industry’s finest representatives. Following her graduation from Valdosta State University with a Marketing Degree in Business Administration, Kalah entered the automotive industry. Over the last 12 years, she stimulated market growth by refining capabilities at Dealertrack Technologies and ELEAD1ONE, working with dealer-clients across the United States. Her direct oversight of these teams and software solutions made her a leading expert in auto retail marketing strategies, fixed operations, used car reconditioning, database mining, and business consultation; all of which she brings to the experts at Velocity Automotive Solutions.

Kalah’s unique insights and comprehensive knowledge of the automotive retail industry make her the ideal leader in revamping and refining overall business operations. Her ability to streamline processes and improve culture distinguishes her from other players in the industry. With Kalah as Executive VP, the innovators at Velocity Automotive Solutions will continue to give dealerships the tools needed to be profitable.

David Penney

Chief Executive Officer

David Penney has an extensive background in both automotive retail operations and solutions. After 16 years as CFO for multiple automotive dealerships, as many as 16 at once, David joined the leadership team at ELEAD1ONE. For a decade he was an instrumental part of the company’s exponential growth as well as the execution of the $500,000,000 sale to CDK Global in 2018. With a strong desire to build upon the customer first culture, people development and products that provide substantial benefit to the dealer body, all hallmarks of ELEAD1ONE, he joined Hugh Hathcock at Velocity Automotive Solutions.

Gage Hathcock

VP of Dealer Relations

Gage Hathcock grew up in the automotive industry, first learning the trade from his father before taking his knowledge to the industry’s top brands. Following his graduation from Valdosta State University in 2007 with a degree in Public Relations, Gage sharpened his skills as a Marketing Professional and Automotive Sales Representative. Over the next decade, Gage led client relations at ELEAD1ONE and doubled as an Internal Account Manager to ensure clients were receiving pristine representation and maximizing business opportunities.

Gage works alongside his clients to ensure that each stage of a dealership’s lifespan is yielding the best possible results. His goal-oriented mindset helps dealers recognize workflow encumbrances that are shrinking their profit margins. And, together, he helps dealers implement solutions proven to elevate profitable output at every level. As our Dealer Relations expert, Gage upholds our values of transparency and honesty to guarantee clients receive the results we promise.

A Proven & Unparalleled Support System
Set-Up & Installation By Automotive Professionals

A world class training and support model that Hugh Hathcock and his team established over 35+ years at ELEAD1ONE.

7-14 Days Set-Up &
Implementation Time

Live Technical
Support & Online Training

Dedicated Performance Manager

Are You Ready To Sell Cars Faster & Hold More Gross?

Dealership Benefits:

  • Convert More Online Shoppers
  • Drive Digital Engagement
  • More Leads & Showroom Visits
  • Get Retail-Ready Faster
  • Value-Based Sales Conversations
  • Reduced Operational Expenses
  • Higher Gross Profits
  • Increased Inventory Turn

Talk To An Automotive Professional

(850) 616-6294