Recon Articles

Why A Recon Revolution?

Why do dealers need to join the Recon Revolution? Because new car gross profits have steadily declined over the years; for some brands, front end profits have almost completely diminished. It is not at all uncommon for dealers across the country to sell cars at a loss...

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The Game Of Thrones: Used Cars & The Service Department

Every dealership has a constant Game of Thrones happening with used cars and the Service Department. You are familiar with the following scenario… a trade comes in and the games begin. The Used Car Manager prices the car and since he gets paid on the gross of the...

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