Digital Retailing, Internet Sales & VDP Engagement Articles

Transforming The Road-To-The-Sale Process

Transforming The Road-To-The-Sale Process

Deliver Streamlined & Consistent Sales Presentations With Digital Sales Portfolios In the late 1990s and early 2000s, we witnessed changes across industries in response to digital technologies that revolutionized the way we shop for and buy products and services....

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The Digital Road To The Sale: From SRPs & VDPs To The Showroom

The Digital Road To The Sale: From SRPs & VDPs To The Showroom

More than 80% of vehicles are sold when their Vehicle Details Page (VDP) is viewed at least 30 times in a 30-day period. With a direct correlation between VDP views and car sales, it makes sense that dealers allocate a significant portion of their marketing budget to...

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Building Trust With Online Car Shoppers Through Transparency

Building Trust With Online Car Shoppers Through Transparency

For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty and Ethics in Professions Gallup Poll, only 7% of consumers trust car salespeople. The lack of transparency is at the helm...

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