Digital Retailing, Internet Sales & VDP Engagement Articles

Transforming The Road-To-The-Sale Process

Transforming The Road-To-The-Sale Process

Deliver Streamlined & Consistent Sales Presentations With Digital Sales Portfolios In the late 1990s and early 2000s, we witnessed changes across industries in response to digital technologies that revolutionized the way we shop for and buy products and services....

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The Digital Road To The Sale: From SRPs & VDPs To The Showroom

The Digital Road To The Sale: From SRPs & VDPs To The Showroom

More than 80% of vehicles are sold when their Vehicle Details Page (VDP) is viewed at least 30 times in a 30-day period. With a direct correlation between VDP views and car sales, it makes sense that dealers allocate a significant portion of their marketing budget to...

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