Digital Retailing, Internet Sales & VDP Engagement Articles

Building Trust With Online Car Shoppers Through Transparency

Building Trust With Online Car Shoppers Through Transparency

For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty and Ethics in Professions Gallup Poll, only 7% of consumers trust car salespeople. The lack of transparency is at the helm...

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The Tradition Of Dealership “Evidence Manuals”

The Tradition Of Dealership “Evidence Manuals”

Digital Portfolios: The Modern-Day Evidence Manual For Salespeople & BDC Agents For decades, dealerships have compiled “evidence manuals” in the form of a 3-ring binder that contains information about the vehicle, the dealership, the salesperson, and the OEM, such...

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