Take a look at our latest CBT Interview! The panel discusses the new VAS digital portfolio tool VelocityEngage, and why car dealers need to focus on creating value for potential car buyers. Hugh says that in the last 6 months, the product has changed and grown so much. 300 car dealers have already committed to it, which is well on its way to having 1,000 car dealers by the end of this year!
Hugh Hathcock, Found of ELEAD1ONE & Velocity Automotive Solutions, and Troy Duhon, Owner of Premier Automotive Group – talk with Jim Fitzpatrick of CBT News about VelocityEngage and the acquisition of a long-standing company that provides window stickers to dealers, consumers, and banks. VelocityEngage embodies ReconVelocity, the industry’s most advanced recon workflow management software – giving dealers multiple solutions within one tool. VelocityEngage’s window sticker component also integrates with vAuto – and allows dealers to pull an unlimited amount of window stickers automatically within their digital portfolios, in the showroom, and while appraising vehicles. Salespeople are now armed with all the information they need about a vehicle to answer any questions their customer may have. This level of transparency creates an atmosphere of trust and values, which ultimately translates to more car deals and increased gross profit.
Velocity Automotive Solutions Drives Digital Transformation With VelocityEngage Digital Vehicle & Dealership Portfolios
Velocity Automotive Solutions Drives Digital Transformation
With VelocityEngage Digital Vehicle & Dealership Portfolios
DESTIN, FL (July 20, 2021) – Earlier this year, Velocity Automotive Solutions launched VelocityEngage – the industry’s first and only digital vehicle and dealership reputation portfolio solution. Designed specifically for salespeople and BDC agents, VelocityEngage creates an easy, transparent online car buying experience, while getting shoppers deeply engaged in interactive media content. Car shoppers find everything that they want to know about the vehicle, the OEM brand, the dealership, and their financial options. Since its launch, nearly 500 dealerships have implemented VelocityEngage digital portfolios on their inventory listings, in the sales process, and in their CRM.
“Today, car buyers expect a fast and easy – and transparent car buying experience. They typically spend upwards to 15 hours researching online, searching for videos, reports, brochures, photos, and reviews to help them make the very best purchase decision,” says Hugh Hathcock, owner of Velocity Automotive Solutions. VelocityEngage digital portfolios contain all the information shoppers need on one page, moving them through the purchase process more quickly and while they’re on the dealer’s website.”
VelocityEngage also embodies behavioral heat-mapping technology that gives salespeople insight into the actions each shopper takes within a digital portfolio. This information empowers them to have value-based conversations that result in higher grosses and an improved customer experience. It also allows the dealership to develop a consistent sales process throughout, so that salespeople and BDC agents speak the same language to every potential customer.
When presenting a digital portfolio using VelocityEngage’s Showroom Mode, the salesperson is armed with relevant and valuable information to answer all the customer’s questions, which creates an atmosphere of trust and rapport.
Salespeople feel more confident when they have the information they need in hand to overcome objections and to justify vehicle pricing. Information from window stickers, inspection reports, ebrochures, OEM videos, customer reviews, and more – allow the salesperson to build value in the vehicle and the dealership which translates to increased gross profits and higher CSI levels.
VelocityEngage is fully customizable for each dealership and the OEM brand, resulting in inventory portfolios that reflect each dealer’s unique value proposition and OEM messaging. Dealers can add custom module images that reflect their branding elements. They can showcase their value-added services, community involvement, and personalized messaging in the form of videos, images, and documents.
What’s even more important is that VelocityEngage digital portfolios are auto-generated – and can be sent right from the CRM, via text and email, and shared across social. VelocityEngage power-users are salespeople and BDC agents because they finally have a tool that works for them – one that makes the sales process go quickly and smoothly. Salespeople are presenting VelocityEngage portfolios to every customer that comes into the showroom for a truly seamless and consistent sales experience.
VelocityEngage has created a new category in the automotive space – bridging the digital retailing gap with visually appealing digital vehicle and dealership portfolios that both salespeople and car buyers love. Dealers are experiencing a significant increase in direct website leads, a higher lead connection rate, more phone-ups, and significantly more showroom traffic. They are also selling cars faster – since the customer’s research process is streamlined. Dealership marketing managers are seeing SRP and VDP viewers convert at higher rates to contactable opportunities and time spent on VDPs increase up to 10x the average view time – driving up the ROI on the digital advertising dollars spent. The dealership benefits are enormous – and multifaceted.
VelocityEngage has true integration with leading CRMs, such as eLead and VIN Solutions. It also fully embodies ReconVelocity, the company’s recon workflow management tool – which allows dealers to start advertising vehicles the moment they enter the recon process, maximizing the number of available selling days on each unit.
Continuing its customer service legacy as Founder of ELEAD1ONE, Hugh’s technology team releases biweekly enhancements based upon dealer feedback.
About Velocity Automotive Solutions
Velocity Automotive Solutions (VAS) was founded in 2018 by Hugh Hathcock, Owner & Founder of ELEAD1ONE for more than 35 years. The company is headquartered in Destin, Florida – with an Atlanta-based technology team. Its products include ReconVelocity and VelocityEngage.
Karla Guleserian, MSEC